“It’s a big deal for Peacock to have these movies. Langley said in an interview, adding that the filmmakers were still interested in working with the studio even if it meant going straight to Peacock. “I think everybody sort of woke up and smelled the coffee during the pandemic and recognized that not all movies are created equal,” Ms. Langley greenlit all three pictures, and had to make the calls to tell the filmmakers about the change in distribution strategy. It needs to find a way to compete with the bigger services, like Netflix, Disney+ and HBO Max, when streaming subscriber numbers seem to be plateauing. The additional film content is crucial to the strategy at Peacock, which announced last week that it had ended the first quarter of the year with more than 13 million paid subscribers and 28 million monthly active accounts in the United States, a growth of four million users. ![]() They are a biopic about LeBron James based on his memoir, “Shooting Stars” a remake of John Woo’s 1989 crime drama “The Killer” and “Praise This,” a music-competition feature set in the world of youth choir. Yet on Monday, as part of a presentation for advertisers, Kelly Campbell, the president of NBCUniversal’s streaming service, Peacock, announced that three new movies produced by Universal Pictures will head straight to the streaming service when they debut in 2023. It will release a combination of blockbusters (“Jurassic World Dominion”), family fare (“Minions: The Rise of Gru”) and original bets (Jordan Peele’s “Nope” and “Beast,” starring Idris Elba), operating on the premise that a movie’s value begins with its debut in theaters. With more than 25 films set for release in 2022, Universal has at least 10 more than any other major Hollywood studio. “Theatrical will always be the cornerstone of our business,” she told the crowd of theater owners gathered for the annual CinemaCon industry convention, adding, “Cheers to that.” Donna Langley, the head of Universal’s Motion Picture Entertainment Group, stepped on the stage at Caesars Palace in Las Vegas last week and reaffirmed her commitment to movie theaters.
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